HOSPITAL BUSINESS CONSULTANCY

Back in hospital again, waiting in strict isolation, but as the usual wait for a doc is a good length of time lying on an examination bed, what better place than to write today's blog.

One of the biggest mistakes in any small business is to get bogged down in product or the daily grind of administration ending up being busy being busy. The key to success is accessing your Market as quickly and as cost effectively as possible, so the overwhelming majority of your time should be spent on sales and marketing, bringing home the bacon. Success or failure depends on your ability to develop a lean mean marketing machine, so here are 10  areas that make an operation fly.

1. Pay per click .
2. A call to action on the web site rather than a brochure site.
3. A defined product or service people immediately identify with and need.
4. Strategic marketing partners.
5. Direct marketing  - sales force
6. A referral/ affiliate program
7. A great pitch
8. Expert talks
9. Social media
10. Database

So first things first, the most immediate situation to put into place is a freebee on line give away, so we can drive traffic to the site and get new potential clients to register and build the database. Statistics I'm told a sale is made on average after seven contacts with a prospective client on line, so it is essential to set up an automated system called an auto responder to hand the enquiries in a fashion that is automated for you so once it's up and running, you can move on and develop your strategies in other areas. 

So for me the first jobs for The Game is to  provide this freebie on line for people to sign up for. As I have divided the product into two areas of firstly the optional 24 week course for £145 as a pre cursa to playing The Game for one million, it gives me more latitude to move with prospects ie, they may just be interested in doing a course or feel like playing, or of course... both. 

Face to face I've established a great pitch that works very well one on one or at seminars, (essential for players to use) but, and it is a big but, the focus is on the big money so I have been at pains not to do anything but to conduct Market trials, product development and research rather than get bogged down in running a small business which is frankly invariably hard work for minimal returns. If you really are committed to making serious amounts of money, stay focused on developing that route and don't get side tracked.

So the freebee needs to be a sprat to catch a mackerel, i.e a link that allows our potential market to step in and build a relationship , trust which is the biggest single issue with any campaign, so giving stuff away is a good start. In this regard I've decided to take the advice of one of the team and offer a free course which is in effect the first 25% of the 24 week one. This will allow me to develop the relationship over the seven contacts I mentioned before, with the added benefit of my free student training in the primary art of influence which represents the first level of the Game which is divided into three distinct levels,... Influence, followed by motivation, then leadership. To have a chance of moving through the game realistically, the full course is going to be a must as players simply won't have the skills to accomplish the tasks, and once they've completed the first six weeks they will either be committed to success or prefer not to bother.

Remember currently society stands at well over 95% who choose not to bother, so the trick here is increasing that percentage not trying to find the few who do as they will always have their own plans in mind. This we can do by using the short end of the wedge strategy with both business and personal development....by just getting people involved and elevating the process naturally. My goal here is to get as many people on the short free course as possible, and then move them to enrol on the game. 

Most people want change, but are hard pressed to actually do anything about it which is understandable in a society that pretty well dispossesses everybody from the will to make a move from the start. 

So once we have the click button for a free six week  course established, we can then set up the Google ad words to send the people to our landing page. Some people use 'sign up for my free news letter' and font actually give anything away,  but I'd like to go bigger guns here to move forward and convert more here by making the carrot a fairly big one. As you will already be aware this blog serves a number of purposes, not least to give people involved a daily focus on what's gaining on, motivation, coaching and advice, but most importantly credibility. As a sales tool, providing people with what now amounts to close to 80,000 words of on line personal and business development coaching, this is fairly unique anywhere on the Internet, especially when it comes to watching an enterprise grow day by day. Much of what is written here is generic in it's nature giving any start up, ambitious individual, salesperson, or entrepreneur at least some tangible meat on the bone direction for free, and as time goes by will really start to give the project a considerable backdrop and unique nature.

Remember, marketing is only an exact science once you find the right formula to gain  prospects, you can then go tweaking it around to improve conversions, but on the Internet it isn't rocket science, it's just a numbers game.  Face to face on the other hand is skill, it's more fun but I don't have enough time in the day to speak to the volume of people I need to get to my goal.