Sunday 21 April 2013

Entrepreneur Week.


Over the last year I have researched the concept of success and the possibility of people working together, to be met with considerable difficulty at most turns. If I take a few groups of humanity in the current social state of affairs you will see what I mean. Let's take the youth of today, strangely arrogant to a point where when they come for a job, the certificate of education is their cheque to cash with an employer, their right to money. When asked what they offer, the answer is not forthcoming, just I want to get paid they say. Taking the other end of the scale, you have people in their thirties and forties who just don't know...what they want, or what they think they might want. Men who are obsessed with an ignorance and an ego to rival king kong, and women who cannot help but have feelings of resentment for their fellow feline competitors in a world of equality with men, but never their own species. As the religion of entrepreneurialism has spread into society I've met people who have given up their jobs to wear the E'ism badge with absolutely no idea of how to run a business. Lean start up is a great concept, but asking the customer what they want before you give them what you think they want was a methodology that wasn't new for as long ago as I can remember, and that's an awful long time. Sometimes it's been a rather eye opening time to hear just how so much bollocks is preached by so many people talking fluent proverbial at seminars. The world is for the most part a very confused place, where there is so much information that people actually have overload on whats expected, and how to expect or do anything... The waters are muddied beyond belief, with a lost faith in those who are the elected leaders, who preach solutions and morals on the surface, and then facilitate more taxes, corruption and affairs with PA's. To be honest, when you really get under the surface of society anyone with even a remote understanding of the drivers behind humanity, will conclude its probably going to run into a considerable amount more problems in the not too distant future. Forget meteors from space, plagues of flu, floods and tsunamis, humanity is on the verge of disappearing up it's own bottom, with a terminal case of verbal diarrhoea. So I personally think it's time for an escape plan before the .... Hits the Fan.. And here it is. First it's time to train the entrepreneurs in entrepreneurialism. This means financial management, strategic business management, personal management and sales & marketing. The legs of any successful enterprise. Knowledge is power and what I'm about to do is try giving those who aspire to be their own boss the keys to the exec toilet for free. This means I will offer those who talk about starting a business, but haven't been through the cycle yet, the benefit of some free consultancy over the coming week. Now, I've worked for years as as a consultant helping people make considerable amounts of money, with the expertise and experience that put me on british TV and at the helm of a multi million pound enterprise. So I guess I know a thing or two when it's comes to business, but these days everyone sees the Internet as a field of fortune where you go prospecting with a pan full of google and some social media. The old ways of planning, research and analysis are long gone, now there's just a wing and a prayer ...and an app for everything. The opportunity for good ideas has never been better, so a bit of basic training and knowledge will go a long way to saving some souls from wasting their money and time on a lame duck. The program needs people with drive, and as professionals are in short supply these days, it's time to develop some home grown skilled individuals to take the entrepreneurial bull by the horns and learn how to sell, the first skill of any business leader. Sales, now theres a dirty word, talk to people ..wow thats scary. Sell, I'll get a book on it.. but what do you do when no one buys your idea, how is your elevator pitch...forget selling elevators, what we need is to close a few deals, and thats as good a start as you will find.

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