MARKETING STRATEGIES

Marketing is the key to success, however with this project there are limitations on how it may be accomplished.

One aspect is the financial rule on investment ...ie from £100, and use of the money generated by the project only to be employed into the marketing. In all businesses, it is turning the flow of clients on from a trickle, to a stream, to a flood that makes the real difference in your level of success. In normal circumstances, dumping down a good few thousand on direct marketing or Google will just about do it, but the cost of client acquisition has to be equitable to the price of your product.

What I mean by this is, if the membership/course costs 100, and it costs for example 300 to actually generate a member, then you are in a loss situation. This however, can be borne initially to get the ball rolling, if you have the budget to do so, as the hope is this disparity will even  itself out in time, as clients become aware of your service and you move into profit, with your cost of client acquisition dropping below 100 to a satisfactory level of about 30%.  

Many businesses fail to understand this from one of two directions. Firstly, they spend considerable sums on a ball that will never move, secondly they don't spend anything and the ball never moves enough to generate the gains it could.

The equation is a simple one, if you spend £10 to make £1, is that a good business...it's is if you can do it in an automated way where then £1 is pure profit. Therefor we have to look at the risk of events that may threaten that profit. This is another necessary equation to analyse, otherwise gains can be swept away rendering hard work and effort a waste of time, better employed in stacking shelves in Sainsbury's.

Business is not necessarily a gamble, it's analysing factors, maximising efficiency to achieve maximum  gains. Then it's weighing up your time versus effort, and could it be better employed in a 'proper job'.

With this project in the initial stages, I am prepared to invest all the returns into marking now the product/24 week course  has been developed. As far as value, what amounts to nearly a quarter of a million words on personal and business development including NLP hypnosis, LOA, Business, sales, coaching,   influence etc, plus audio resources, as well as access to the seminars/workshops,  makes this the most cost effective/ powerful  personal and business resource available at £100 to anybody,  plus the facility to become a great coach on the subjects learned. This, understandably is ruffling a few feathers in an industry taking  many  thousands of pounds from  to individuals wishing to learn just one if these  subjects ...like NLP, or coaching.

None the less, whatever the business, no one is going to beat a path to your door, however good the product maybe, so we have to build the cost of client acquisition into the price. 

 Until we get the full 100 dedicated participants who are ready to move forward to the second stage of making a million in a year, by potentially earning £5000 each in seven weeks, 50% of the Course fee/ membership of £100 will be paid to those who bring on board ..driven, entrepreneurial, ambitious go getter types, and failing those, anyone who would aspire to be one.

To get the 100 partners who will all get a share of the project and the facility to make a million, we will be engaging in a number of initiatives and sub projects to find these individuals. As we now have a producer, director and cameramen to film the development of the documentary and the individual entrepreneurial ventures, we can move forward through these to creat or initial marketing / search for candidates.