FOOD FOR THOUGHT

One of the most important aspects of any enterprise is the input of those involved in the venture. Caring what your team says is a very important aspect of success in business, as ultimately it is their support and inspiration that will drive you forward through the difficulties and potential set backs. Success for the many comes not from dependance, or independence, but from interdependence where we learn from and share ideas with each other creating wealth as we go.

The individuals behind the project are some highly creative people  with a host of expertise in the fields of business and success, and as such have a considerable bearing.

 My job for the first part is to solely develop the product and strategy that will ultimately move the program towards it's goal, as a platform for success. Basically to develop a structure, test the Market and seek out  a route that will ultimately take the project towards it's ultimate goal. This takes a considerable amount of energy and thought as whilst there are a myriad of ways that on paper would actually make a million in a month let alone a year, the truth is the human aspect  always tends to render the methods useless, not out of any problem with the methods themselves,  simply the mindset of people.

 None the less over the last four months I have  received a considerable amount of input and additional direction from the senior project partners who all have something to say on where it goes and to what end. 

This is one of the unique aspects of this venture, it's joint basis with everyone involved so there is actually a cooperative feel that is unusual for me. Usually as a business or personal consultant I'm providing all the answers and not compromising   in the way I have to here, but sometimes trying new hats on makes you expand your mind and your ways even for those of us with longer teeth than the rest.

You see we all have different ideas on how things should go,  but when we all pull in the same direction then it's amazing how easy making money and finding success really is. 

With one of the partners I was discussing the differences in styles of management between Jesus, Hitler , and Napoleon, all three feature in FatMan Two so it's a topic that's close to my heart. The two meglomaniacs were certainly good orators, powerful men with vision and a ruthless dedication to the task at hand prepared to sacrifice the massses to the cause,  on the other end of the scale you have Jesus who was not so ruthless with others but just as ruthless with himself. All succeeded out of sacrifice, just in different ways, they appealed to their followers for different reasons but none the less inspired loyalty and devotion in thousands and thousands  of people.

So it begs the question, would you rather be Jesus nailed to the cross and having your greatest success after your demise, or the other two who both lived a good deal longer for all their violent efforts and had their success as they went.

The question is important, as all three have their own drawbacks , and the dilemma of who to inspire and what approach to take is just as important today as ever. Oil and water don't mix and that is to a degree what we are doing here. Those with an alegence to success with materialistic and exposure  based desires towards the project lie diametrically away from those who are looking for an answer to life's questions and spiritual values. Can the two be reconciled and if not are we in danger of falling right between the two face down in the mud. 

There are indeed those of us who do wallow about in the mud here with a foot in both camps, but for the most part the lines of division are drawn.

When looking at a Market for a product you have to annalyse who they are and what they want. Unfortunately you can't please all of the people all of the time,and  whilst it would be highly desirable to try to do so, it is essentially a better financial decision to identify and focus on a core Market where the demand and the money is.

Alternatively you can split your approach by separating and redefining what you have to offer. Let's take sandwiches for a moment, you can do a range of granary bread with organic everything, in some great packaging and put a high price on them.That's one Market, and you can take a more let's feed the hungry masses and make as many as we can cheaply  approach. Another angle is to teach people how to make their own delicious sandwiches, for themselves or other people, or indeed teach them how to set their own sandwich business up teaching other people how to make your lovely creations. Or do them all.

To achieve a million in one year, believe it or not we are not making sandwiches, which doesn't mean they are not a way to wealth. Mr Sandwhich who first started the two bits of bread with a bit in the middle malarkey made a rapid killing in Victorian times before everyone was at it...and over the years the trusty wedge has had many involved in printing notes by making snacks, mainly because it doesn't take a genius to make one ...but a good one does have a certain art to it.

None the less the principles of business are the same, only the preferred picnics we are after creating, are the lives of people who remain one or two short of a sandwich to make a good one. And that is the majority of us. Why because the fillings that have been stuffed into our loaves isn't of the highest quality, and bereft of a few spices that could turn the whole culinary experience around into a bit of a cordon bleau dish.

Forgive the food metaphors, but we are what we eat, so the food for thought many people cook up for their minds turns out as not pounds around the waste line, but a lack of them in the bank.

So in this program of success we are actually selling a diet. Not to get slim, but put the pounds on in the right way to get a healthy rounded cuddly lifestyle, and that is the word that now comes to mind.. lifestyle. More to the point a lifestyle choice for you, me and everyone involved. With the right diet of thought you feel healthy, look better,and can do so much more, and you attract a far more filling longer life. So whatever thoughts you consume in your mind  will actually consume you, and when it's comes to putting all the right ingredients into a mind the end result is very important ... that's a life adding up to a culinary delight and a great life style choice.

So to make the million we will be selling a lifestyle choice, this is called packaging and green housing  ideas to find the right flavour for your business idea... And here the way the is project will take shape. 

In this regard linking food, which we all like, to a positive thought of feeding you mind is not a difficult step, and as many people have been on a diet before the process of just eating great thoughts is one we can all do straight away. So when you have breakfast think of your porridge, you cornflakes your juice as a positive thought, give it a meaning so when you eat and drink you not only have some great food for the stomach,  your  eating you way to success. At lunch and dinner you can do the same. Finding time to fill your mind with good healthy thoughts becomes easy when you link one routine to another.

So with this in mind, if you'll forgive the pun, the identity of this project takes shape...as after all.. the most important thing in business is to give the people what they want ...not what you think they need, and where ever possible link to lifestyle, as ultimately success is your style of life...it's not money ...it's  quality.