THE GAME

THE GAME

The world is a game of risk and chance, this doesn't mean you don't have some control over the outcome, this comes down to confidence and skill to influence the course of your life. 

When I lived in the Middle East, some individuals would walk straight out in front of my car relying on 'inshallah' ( if God wills it) to determine their fate, not so much the speed of my reflexes to stick my foot on the brake as hard as I could, to save an unsightly dent in the bonnet. When I  worked in Egypt, on my first day in Cairo I was taken by taxi through a district called Shubra, a very densely populated area, full of people everywhere, and I mean everywhere. The taxi's in Cairo are not exactly known for their mechanical upkeep, so when we hit the crowd as the breaks failed, bodies went everywhere and a young lad went over the roof. Roadside first aid was administered in the form of a bottle of water tipped over his head by passers bye, and a slap or two round the face which will always beat a paramedic.

The attitude really was if God wills it ..so be it. However, rather than applying this thought when you are walking down the central lane of the southbound carriageway of the M1, and hoping an HGV doesn't make mincemeat of you, most of us take care not to put ourselves in harms way. But on occasion, circumstances may force you to a point, where there is nothing you can do to affect your fate it seems but say ' inshallah'. Personally I've been through a few motor accidents in an airborne situation,  where really this was all I could actually think of.

Fortunately the man upstairs looked down and thought ..'not to day thank you.'

Life for me has always been a game, one I could for the most part analyse the effect of causality, and  influence the result of a particular situation of my making, or someone else's. I'm no great chess player, but in the game of life it does help if you can think at least a little strategically, as for sure, someone else is.

We don't all think the same, but we do all have similar needs and reactions that may be predicted based on our personality traits. When it comes to marketing, figuring out the primary motivators of the group you are attempting to sell to is a must. For example, if you take the law of attraction, it appeals to some as a way to feel more empowered, and part of ' life'. In my world I use it for more mercenary means in business, rather than the fluffier end of the spectrum.

 For entrepreneurs focused on making money through the four pillars of business, the law of attraction is for the most part a world away from their endeavours, so to think their thoughts can  actually have a demonstrable affect on their business profits is a possibly a little away with the fairies for them. But then again, 95% of all businesses go out of business in the first five years, so they must be all attracting something... No customers.. Loss.. The list is endless when there is a lack of responsibility for thought or the absence of it.

Business is one of those things that people fit into two camps. The, I'm a little afraid to be in business, and the I'm in business so I know all the answers but not why I'm failing. Ego is what gets you into business, and ego will surely drive you out of it without rapidly getting a handle on your limitations.

Business is fundamentally about people, and if your not so good with people ie. accessing the Market, managing them, and making the most of them, best off getting some hired help in who is. 

Making the most out of people, brings me to an interesting question on the morality of making your fortune out of helping other people. It's not a difficult equation for me and I hope not for anyone else. The more money you make the more power you have to help and influence others to achieve, it's a commercial world and it is I'm afraid that simple. For some however oils and waters don't mix, so they go towards helping and  alienate money from their lives as the ROAE (route of all evil) whilst others go in the selfish direction and focus on helping themselves, which probably is.

To become successful and retain your wealth, you have to give out  value to get back reward, it isn't a selfish equation, nor is it a holier than thou statement, it's just balance. 

Within the project last week we had some moves forward, with filming and the development of the marketing strategy, however as usual, what would be a very simple exercise in making a million in seven weeks, gets made hard work by humanity. The bomber on Tottenham court road would choose the day I'm holding a seminar 10 doors down wouldn't he, I'm sure his cause was pressing as was his desire to be detained at her Majesties pleasure, but timing can sometimes be priceless. None the less it was an opportunity to evolve, and assess where the weak points on the project are, not in the million making, that is a given, just simply getting people through the door to chat to.

Marketing is not an exact science, other than Google Adwords, but in this regard, one has to go through some tests to see what floats the boat of your intended audience. It's a bit like prospecting for gold, trying to find nice rich vein to mine, and that is the Game.