STRATEGIC MARKETING PARTNERS

So what's the next step with the success game as we wait for the Olympics to reach it's climax. Well in marketing terms we need to make alliances with strategic marketing partners, this is not so easy to do in any business as typically the old comments of 'what's in it for me' and 'it's my cake and I will eat it all' comes to mind. This is more of an English negative trait, you won't find so much in other countries, it's always been far easier to enter into productive relationships abroad rather than in the UK, it's one of those cultural things that keeps the English football team from gaining any real success, we are not bred to be team players instead we have a national love of the underdog, who makes good so we can turn our backs on them and revel in their subsequent demise. It's rather sad but that's the British spirit.

The Olympic tally is an example of how we can achieve as a nation, but whatever happens you know as eggs are eggs it will take only a moment for the press to pull it all to pieces and find something to blame somebody about. It's sad how we love to see success  just as much as failure, one kind of cancels  the other out.

As far as strategic marketing partners the book will be sent to a number of choice individuals in the personal and business development world, who if they can put aside the reactions I have mentioned would make a massive contribution to the whole project. One aspect that seems to confuse people is the parity aspect I have built in, how all people involved have an equal opportunity so there is no one at the top of the tree creaming it. A key to hte game is the fact the whole program is simply administered by the players for the players, therefor no one actually owns it, it has it's own life to grow. This aspect few people see the purpose of as their focus is some much on their own benefit, but as I always say once you start to see how the universe works, you will realise you have to give to get and the inherent problem with society is the balance is very much in favour of those people who want all the pies.